Daily Archives: 21 February, 2013

The story of the Burger King Twitter hack [infographic]

A nice infographic snap shot here from social media monitoring firm Synthesio of the social media story of the week. Burger King provided many laughs, as its Twitter account was temporarily rebranded to look like rival McDonald’s, and a few lessons about password security.

Synthesio identified a whopping 450,000 tweets linked to the hack, with the peak conversation taking place at 2pm with 160,000 tweets in one hour. Read More »

How you can make it happen: Britain’s Start-up Saviours

back to the future: "Where we're going we don't need...Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration.

This week we’re talking about ‘Start-up Britain’: to misquote Doc, “Banks…where we’re going, we don’t need banks.” – Back to the Future

Ever had a great idea as an individual or a business and wondered how on earth you are going to fund it? Banks not playing ball? Well help is at hand. And it is coming from you and me. Through crowd funding platforms anyone can contribute to the funding of projects, even if they’ve only got a few £s spare. It’s another area where the world of finance is changing through digital innovation. Estimates suggest more than £1billion was raised globally through crowd funding last year. Read More »

Location-based mobile ads: how do you get it right?

Location-based mobile ads: how do you get it right?Research suggests that location-based mobile advertising is more appealing than ever.

Celtra’s Q3 2012 Rich Media Monitor Report last December found that although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%).

Admittedly this study was in the US, but here too location-based ads are taking off. Logically, of course, they’ll be a real shot in the arm for companies that work primarily locally, such as restaurants, taxis, hairdressers, plumbers/electricians etc. Used correctly, they can help attract new customers and build relationships.   Read More »

Dulux has a mini Oreo moment on Twitter at the BRIT Awards

Dulux has an Oreo moment at the 2013 Brit AwardsDulux, the paint brand, had a bit of a mini Oreo moment last night at the 2013 BRIT Awards.

It wasn’t quite on the same scale as that achieved by Oreo during the Super Bowl blackout, when the lights went out at the New Orleans Superdome for 35 minutes, and the cookie brand tweeted an ad that went on to be shared more than 22,000 times, but it was in a similar vein.

It came as the BRIT Awards was still on the air and the Damien Hirst designed dotted winner’s statuette was getting a good deal of attention. Dulux sent a tweet with a picture that showed quick thinking and demonstrated how brands can benefit from being switched on at the right social media moments. Read More »