Today is a big day for Twitter. It has launched its advertising API and that means significant changes both for Twitter and its advertisers. For the first time, marketers can now easily create and manage ad campaigns and buy them through third parties.
Significantly, that allows a major increase in scale for Twitter’s advertising business and its ability to generate revenues, which are expected to rise from $350m (£230m) last year, to around $1bn (£658m) by 2014. Read More