Daily Archives: 15 February, 2013

Fashion designer Matthew Williamson uses Vine to bring fans to the catwalk

Brands are experimenting with Twitter's VineLondon Fashion Week kicks off today, and the designers are trying to engage fans who can’t make it to the catwalk shows by using social media. Unsurprisingly it is the visual networks that are proving the most effective for those social media fashionistas.

Twitter’s new video sharing app Vine proved very popular over New York Fashion week, and some designers in the UK are now keen to exploit the potential of six second videos. Read More »

The web helps newspaper publishers extend reach by 35% [infographic]

NRS infographic illustrates how websites dramatically increase brand reach for publishersThe latest infographic from the NRS illustrates how websites dramatically increase brand reach for publishers.  The data show that when website audiences are taken into account, overall magazine publishers extend their brand reach by 22% over the course of a month.  This is compared to the monthly audiences for print magazines alone.  The biggest gains are for the women’s monthly magazines, which register an audience extension of plus 44%.  Read More »

Agency takes down client’s website and replaces with a letter in dispute over bills

Agency takes down Fitness SF website over claims of unpaid billsNo doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client’s website with a letter claiming the client owes it money.

The agency in question is a small web design agency run by Frank Jonen, who has taken down the website of Fitness SF.

German designer Jonen hacked the website after claiming that Fitness SF, a chain of fitness centres based in bay area of San Francisco, owes him for “half a year’s worth of work”. Read More »

Four Social Media events you should attend in 2013

Four social media events you need to attend in 2013Facebook is still on top, Twitter continues to grow, and relative newcomers like Instagram and Pinterest are rocketing upwards in their popularity; there can be no denying the sheer power of social media in connecting people. From a business perspective, this translates into a free and easy way to touch base with millions, even billions, of potential customers – if you know how to take advantage!

Give your endeavors the upper hand that the social media landscape provides by visiting any of these four social media marketing events in the UK: Read More »

Will social media make way for an email renaissance in 2013?

A recent study by the Direct Marketing Association (DMA) found that over half of senior business-to-business and business-to-consumer brand marketers said they were confident expenditure on email marketing would rise this year.

The DMA Email Marketing Council’s 2013 National Client Email report also suggested there had been an overall decline in direct marketing spend with marketers’ optimistic outlook for email’s prospects linked to the channel’s improving commercial performance. Read More »