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- McDonald's to launch youth YouTube channelMcDonald's is this month unveiling a YouTube channel targeted at UK audiences in an attempt to drive more engagement with 16- to 24-year-olds.
- Mobile ads are 'out of hand', says iOS 9 ad blocker creatorBrands and publishers need to "be thoughtful" with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.
- Boohoo.com supports grassroots vlogger talent in Vlog Star partnershipFashion retailer Boohoo.com has signed as one of the first partners of new brand 'Vlog Star', which will create products and events to help train and mentor a new generation of vlogging stars.
- Honda sponsors AOL docu-series charting hopes and fears of Mars One finalistsHonda has partnered with AOL's Engadget to create a series of interviews with the five 'uncommon' people hoping to take a one-way trip to Mars to colonise the 'red planet'.
- Aviva's Jan Gooding helps found advertising LGBT leadership groupA leadership group has been set up for lesbian, gay, bisexual and transgender people in advertising called PrideAM, led by MAA's Scott Knox.
- Here’s the thing about Google’s new logo: It’s not about the logoNobody likes change. Or so we’re told. It’s a fair bet that the very powerful human desires for familiarity and comfort have been bred into our DNA through millennia of evolution, making us particularly resistant to change, a condition known as ‘status quo bias’ in psychology. The end of a relationship, moving homes, or even […]
- Getting to grips with unused content(Flickr/Sebastien Wiertz) According to PQ Media’s Global Content Marketing Forecast 2015-19, $145bn (£95bn) was spent on content marketing in 2014 with B2B taking 52.7% of the share of that spend. That means more than $76bn (£50bn) was spent in the B2B content marketing space last year. Read more on Getting to grips with unused content…
- The Daily Poke: Wine by numbersLack confidence when it comes to choosing wine? Intimidated by snooty sommeliers? Always default to the Cabernet? Well, why not let an algorithm make a selection for you instead? That’s the thinking behind the online wine subscription service, Bright Cellars. Read more on The Daily Poke: Wine by numbers…
- Google’s new logo: The industry reactsWe asked the digital marketing industry what they thought about the new-look Google logo, what it means for the brand moving forward and whether it will be a benefit or burden. Here, they respond. Read more on Google’s new logo: The industry reacts…
- Programmatic for postersSpend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments of the advertising industry have been considerably slower in the uptake of programmatic than others. Read more on Programmatic for posters…
- Mobile advertising has a measurement problemBrand investment in mobile advertising is growing quickly — spending is projected to reach $46bn in 2019, according to Forrester — yet only 1% of those ads receive any type of engagement. Read more on Mobile advertising has a measurement problem…