Content: It’s at the heart of digital marketing [infographic]

This Valentine's Day...This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content.

Today, give content the love it deserves! After all, it’s a key component of all SEO, PPC and social media campaigns – not to mention crucial in helping sales teams hit their targets. For example, did you know that seven in ten brands view content as a successful lead generation tool? Or that many prospects feel much better about brands after discovering some relevant content on their websites?

As fluffy a sentiment it may seem, it’s true – and I’ve got the stats to prove it. Just take a read through this lovingly-created Valentine’s ode to all things content…