Daily Archives: 14 February, 2013

The Love Bug – a guide to online dating

since the launch of Match.com in 1995 the digital dating market is worth $4bnHello and welcome to the Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, it’s all about love.

Valentines Day is upon us. If you are feeling a bit left out of this schmaltzfest or just fancy a change, then tech is here to lend Cupid a hand. And if you are a brand there are plenty of lessons to be learned about how to get people to love you too. After all, since the launch of Match.com in 1995 the digital dating market is worth $4bn, so it’s worth looking at: Read More »

Search gets social – what Facebook’s new venture means for marketers

Facebook chief executive Mark Zuckerberg at the launch of Facebook Graph SearchAlthough still in its early stages, Facebook’s Graph Search has caused something of a splash in the digital marketing space. As a high-profile move from the social media heavyweight, it signifies Facebook’s first real foray into the field of search, which is currently dominated by Google.

But Facebook’s search is fundamentally different to Google’s traditional web search. It relies on the company’s vast hoard of user data to deliver results showing how users connect to their friends, family and favourite brands. It’s search gone social. Read More »

Durex helps men get ‘Intensely close’ with social media Valentine’s campaign

Durex launches new social media campaignDurex is launching a social media campaign to promote its ‘Ultra Thin Feel’ condoms as part of the brand’s ‘Intensely close’ campaign. The work includes two YouTube films and goes live on the brand’s Facebook page today (Valentine’s Day). It will also be supported by blogger outreach. The short films, created by TMW, aim to demonstrate the heightened pleasure of getting closer.

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Channel 4′s Hollyoaks creates social network to highlight cyberbullying

Scarlett Bowman plays Maddie Morrison on Channel 4's soap opera Hollyoaks Channel 4′s Hollyoaks is highlighting the problem of cyberbullying, by creating a social network for its characters and showing what happens when one of them is the victim of vicious online comments.

The platform is called DocYou, and it was built by PR firm Democracy and Lime Pictures, working with Channel 4. The project is designed to tackle a variety of digital taboos, such as trolling, death, tribute pages and memorial sites, (someone online is pretending to be another character who has recently died,) and is part of Channel 4′s educational remit.

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Content: It’s at the heart of digital marketing [infographic]

This Valentine's Day...This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content. Read More »