Social media campaign reunites girl with 300 lost photos

Catriona bowman and her friend Emily Fazah who lost 300 digital photosIt’s the classic case of who’s that girl who took 300 holiday photos on her camera and lost them in Holland? The girl in question was 22-year old Catriona Bowman and luckily for her the digital record of her backpacking trip around Europe wasn’t gone for good. The camera memory card she lost in Amsterdam was found by Peter van Leeuwen who is a creative partner at Dutch ad agency Etcetera.

Van Leeuwen, who found the card at Schiphol airport, didn’t leave it there he started a social media campaign to find the owner of the memory card as any good ad exec would. 

He created the YouTube video below that included some of Bowman’s pictures. The video unsurprisingly enough is called “Who’s that girl?” and he pushed it out on Twitter and Facebook.

Along the way more than 33,500 have viewed the YouTube video and the story was picked up by Dutch radio and newspapers.

As is the nature of the social web, and its separated by degrees ripple effect, it was only a matter of time before someone saw the video and recognised Bowman as indeed they did.

The only mystery is how the camera memory card ended up at the airport several miles away from where it was last seen it? Bowman had searched frantically in the cafe where she last remembered having the card with her friend Emily Fazah (who is in many of the pics), but had no luck.

With the video Van Leeuwen explained: “Help! We’ve found a SD-card with holiday-pics at Amsterdam Airport Schiphol, which we’d love to return to its owner. Problem: we don’t know who the owner is. Please help us find this girl to return the pictures of her travelling the world. Sharing is caring!”

Bowman told a Dutch radio station: “When I briefly spoke to Peter on a Dutch radio station, he was quite apologetic for not putting the pictures on-line sooner.

“I am ecstatic, in shock. I was crying for days when I lost the card, but then five minutes ago Emily called. Not only the card is back now, but I am now on Dutch national radio and YouTube, I had no clue everybody was searching for me.”

Van Leeuwen, said: “It’s amazing how fast news travels on Facebook. It’s really the new ‘lost and found’. That’s why I decided to put it on Facebook and YouTube instead of bringing the card to the lost and found-department of Schiphol Airport.”