When three weeks ago Twitter announced the launch of Vine, the app that shares six seconds of video in a tweet, many people rolled their eyes, questioning what of value could be done in such a short space of time.
The glamorous types over at the Grammy’s and Fashion Week have though made good use of it, boosting the service’s profile a huge amount over the last week.
If you drew up a list of ways you thought you might be able to pay for products in the near future, paying with a Tweet might not have been there, but American Express and Twitter are making this happen.
Last year, Amex offered customers the chance to save cash by synching their American Express card with their Twitter account. Now they have extended that synch feature and introduced the first “pay-by-tweet” service. Cardholders can buy products by tweeting a purchase hashtag. Read More
Facebook is one of those global brands that has become the victim of its own success. A straw poll of Facebook-related headlines over any given month throws up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a teenager who throws a house party which is invaded by a thousand gatecrashers, (“It just got out of hand so fast, I didn’t realise so many people would show up!” she said). Read More
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