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- Coca-Cola: sponsoring the Rugby World Cup a 'no-brainer' on home turfWith the 2015 Rugby World Cup just around the corner, sponsor Coca-Cola is hoping to get the general public interested in the game with an activation at London's Tower Bridge this week.
- Coding: the kids are alright, but what about the grown-ups?When it comes to creating a future workforce of agile minds, we are on the right track in kids, but we need to address the problem with the adults of our world, says Jon Davie, UK CEO of digital agency Zone.
- Brands need to be more Superman and less Clark KentWith ad spend finally up to a record high brands need to make sure they are spending like a superhero, rather than focusing on being too human, says Emily Fairhead-Keen, business director at MEC.
- Heineken hopes Rugby World Cup activity will boost flagging European salesHeineken has reported overall organic growth of 2% for the first half of 2015 to £10.9bn compared with the same period last year, though in Western Europe organic sales were down 3%. However, the company hopes marketing plans in the second half of the year will boost sales.
- Very.co.uk creates shoppable YouTube ad with Rizzle Kicks and DJ Jazzy JeffFashion brand Very has created one of the first "shoppable" YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of 'Summertime'.
- Why Instagram’s peers need to pick up the pace with smarter visual classificationThere’s no doubt that Instagram has fast become the shiny new kid on the advertising block and eMarketer’s latest forecast predicts that the image-centric social media platform is projected to rake in $595m in worldwide mobile ad revenues this year, before soaring to a whopping $2.81bn by 2017. Read more on Why Instagram’s peers need […]
- We’d like a viral pleaseVirals are popular because they attract attention, and clients often ask to have a viral produced. But is that actually possible? I would argue no. But you can create something that has a good chance to go viral. Read more on We’d like a viral please…
- What marketers can learn from the Ashley Madison scandalA group, calling themselves the Impact Team, has hacked the database of Ashley Madison, a dating site which specialises in arranging affairs for those in a relationship. The hackers have begun releasing details of members’ names and their sexual fantasies. An unfortunate man from Massachusetts, who joined the website the day after Valentine’s Day, was the […]
- The death of the challenger brand in the tablet market?In 2010, Steve Jobs went on stage at the Yerba Buena Center in San Francisco to unveil what Apple hoped to be a revolutionary product that would disrupt the computing world. The shift was not as dramatic as planned. Read more on The death of the challenger brand in the tablet market?…
- Five most-read blog posts – July 2015In this new monthly feature from The Wall team, we take a look back at the five most-read blog posts from the month. In July, headlines were a hot topic, along with ad blockers, and smartwatches. Read more on Five most-read blog posts – July 2015…
- The Daily Poke: Beauty is skin deepLet’s face it, Mother Nature did a pretty good job when it came to packaging the banana. So when Tokyo-based designers Nendo were invited by Unifrutti to design packaging for a range of organic bananas, they stuck close to the original. Literally. Read more on The Daily Poke: Beauty is skin deep…