How the Premier League and other Football clubs are using Vine

by @gordonmacmillan, posted on 6 February, 2013 at 1:21 pm, filed under Social Media and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

A Manchester City FC Vine of a snowy day at the The City of Manchester Stadium (Etihad Stadium) in Manchester, England.It is still very early days for Twitter’s Vine, and there is a lot of debate out there about how people will use it, but one thing that’s clear is that there are a lot of people downloading the app and experimenting with it.  Among those doing so are Premier League and other football clubs.

They are already some of the most innovative users of social media along with many other sports as we saw this past weekend with the Six Nation’s Rugby and the NFL Super Bowl.

Back in the UK at British grounds some of the clubs taking to Vine include QPR, who used it to announced a new signing, the @ScottishFA, Manchester City, Arsenal and Liverpool FC have all been busy as have Norwich City, Southampton, Birmingham and Nottingham Forrest so far.

These short pieces of bite sized content make for perfect additions to what any football club is offering fans via Twitter, YouTube and Facebook.

Vines of players practicing, new signings, or inside views of grounds will all be immensely appealing to fans particularly in and around match day when everyone has their phone out.

QPR

QPR shot a Vine as they completed the signing of Christopher Samba on a four and a half year deal announces new signing here:

Siobhan Chamberlain

@Sio_Chamberlain, the goalkeeper for England’s women’s team, shot one of Liverpool Captain Steven Gerrard winning Player of the Year at the #EnglandAwards.

Liverpool 

Liverpool have shot a few so far, but no on pitch action. The Vines are though getting plenty of shares.

Manchester City

The league champions used Vine at the weekend to show the team heading out to the pitch to warm-up for their draw against Liverpool.

Another from the blues here taking a look around Etihad Stadium on an overcast but dry afternoon in Manchester ahead of kick-off.

Southampton

Here’s one from The Saints as the squad gets set for @LaticsOfficial.

The Southampton squad gets set for @laticsofficial. #saintsfc #vine vine.co/v/b1OYM9QLDTq — Southampton FC (@SouthamptonFC) February 1, 2013

Norwich City

Arrived at Loftus Road ahead of their game against Fulham

Fulham FC

Talking of which, the West London club have also been experimenting with Vine and like MCFC and Liverpool have done quite a few. Here’s that familiar walk to the ground.

Arsenal

The North Londoners have done several. Here are a couple including the walk out of the tunnel at Emirates ahead of #AFCvSCFC

 

Scottish FA

North of the border we have the first training session ahead of #Scotland v #Estonia led by new manager Gordon Strachan

Birmingham City FC

Birmingham have also done a few. Here’s the Welcome for Wes Thomas. The new-boy’s thoughts are on http://bcfc.com.

Nottingham Forrest FC

The club’s first #vine with its new signing Darius Henderson.