It is fast becoming apparent to many social media companies that Brazil is a hotspot and with saturation being reached in the US and Europe, the Latin American country offers the chance for massive freedom of growth.
That’s something that isn’t possible in China where the state imposes many restrictions on what can and can not go on like and where sites like YouTube, Facebook and Twitter are currently blocked.
In Brazil though there are no such problems. Facebook for instance has 65 million users. That makes Brazil its second biggest market outside of the US, according to social-analytics company Socialbakers.
It isn’t just Facebook though. Brazilians like their Western counterparts are active across the social web. It is also the biggest market outside of the States for Google’s YouTube and it is a fast growing market for Twitter.
Twitter told the WSJ that “Brazil has become one of the microblogging company’s top-five active user groups”.
Twitter recently set up shop in São Paulo and has begun the process of hiring a local sales, marketing and business-development team. The growth for Twitter in Brazil is mirrored across the region in Mexico, Argentina, Colombia and Chile.
While there might be talk of Facebook fatigue in the West that isn’t apparent in Brazil, where Facebook dwell is growing at a very healthy rate. The same is true of YouTube and Twitter where users spent 41% more time on Twitter in September 2012 than in September 2011, according to ComScore.
Alexandre Hohagen, vice president of Facebook’s Latin America division, told the WSJ that Brazilian users especially like to chat, almost constantly, about TV shows, sports and news: “I think our culture…really makes people much more open to include and connect to friends.”
A recent study found that Latin America’s online population grew faster than any other global region in 2011, rising 15 percent to 129.3 million visitors in December 2011. The number of searches in 2011 increased 38 percent to more than 21 billion in December. With an average of 173 searches per searcher, Latin America leads the globe in search frequency.
The study found that out of the top 25 most engaged countries in the world, 7 of these are in Latin America including Argentina, Chile, Colombia, Venezuela, Mexico, Peru, and of course Brazil.