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- Auto Trader focuses on family for new TV spotAuto Trader, the marketplace for new and used cars, is launching a new TV ad to showcase how it gives consumers access to three times more buyers than any other site.
- M&S kicks off most 'extensive' fashion brand campaign featuring new straplineMarks and Spencer has kicked off one of its most "extensive" brand campaigns for fashion, comprising six TV spots and a "wealth" of digital content as it looks to turn around its non-food business.
- Pot Noodle says 'you can make it' in new TV campaignPot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.
- Adidas taps Instagram stars for female-focused 'Energy Running' campaignAdidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive.
- Carling resurrects iPint app with new 'Office Escape' gameThe iPint game, once celebrated as the pinnacle of FMCG marketing apps, is being re-launched with exclusive Carling content and a prize giveaway.
- Google’s new logo: The industry reactsWe asked the digital marketing industry what they thought about the new-look Google logo, what it means for the brand moving forward and whether it will be a benefit or burden. Here, they respond. Read more on Google’s new logo: The industry reacts…
- Programmatic for postersSpend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments of the advertising industry have been considerably slower in the uptake of programmatic than others. Read more on Programmatic for posters…
- Mobile advertising has a measurement problemBrand investment in mobile advertising is growing quickly — spending is projected to reach $46bn in 2019, according to Forrester — yet only 1% of those ads receive any type of engagement. Read more on Mobile advertising has a measurement problem…
- Consumers’ mobile ad value revealedHaving discussed consumers’ ad attitudes and ad appeal, Stephen Jenkins, global vice-president marketing and communications, EMEA, Millennial Media, takes a look at ad value and consumers’ self-perceived worth to advertisers on mobile. Read more on Consumers’ mobile ad value revealed…
- The Daily Poke: Not made by peopleThere’s already been much discussion following the warning that traditional methods of food production won’t be able to support a rapidly increasing global population. One solution that’s stepped out of science fiction and into reality is the liquid meal replacement, Soylent. Read more on The Daily Poke: Not made by people…
- Consumer time online is precious, and Starbucks has the perfect blend(Starbucks) According to Ofcom’s most recent Communications Market Report, UK consumers are spending two hours online on their smartphones every day; twice as long as laptops and PC. That’s welcome news to any brand that is taking a mobile first approach and sends out a clear message to others that they need to fall in […]