The social Super Bowl 2013 – the winners and losers [infographic]
This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and Go Daddy doing very well. The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.
The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it).
But, more interestingly, it has become the third most shared Super Bowl ad of all time – after just five days. To put this into context, The Force – the most shared ad of all time – managed around 700,000 in six days.
Dan Best, Planning and International Activation Director at Unruly, said: ”Budweiser’s Super Bowl ad, Brotherhood, has really touched a nerve, becoming the third most shared Super Bowl ad of all time in just five days. So despite all the ads from autos brands, it’s real horse power which won the day.
“Bearing in mind that the average Super Bowl ad attracts 55% of its shares a month after Super Sunday, Brotherhood certainly has the form to overtake The Force to become the most shared commercial of all time. The only thing that could hold it back is whether it boasts the same global appeal as The Force did.
“It’s not surprising the ad is so popular, it’s really taken on board the fact that ads which elicit the strongest, most positive emotions are the most shared. Brotherhood does this by using their extremely popular Clydesdale horses to tell a heart-warming tale of an enduring friendship, eliciting very strong feelings of warmth, nostalgia and happiness. The choice of Fleetwood Mac’s iconic track Landslide is also a masterstroke.”