Daily Archives: 4 February, 2013

The social Super Bowl 2013 – the winners and losers [infographic]

Budweiser: Super Bowl 2013 campaignThis year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and  Go Daddy doing very well.  The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.

The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it). Read More »

HTML5 – not just the latest buzzword in this content crazy world

HTML5 – not just the latest buzzword in this content crazy worldHTML5 seems to have become the new Web 2.0 and yet many businesses and consumers still don’t understand what it means or how it can benefit them.  However, in the year that content is expected to rein supreme, ignoring one of the biggest advances in digital marketing since HTML was invented (back in 1990) is not an option.  Read More »

Paid YouTube subscriptions: How will it affect your social strategy?

A billion YouTube channels and there’s nothing on. How about paying to watch them? Madness? Maybe not. A recent article suggests we’re about to enter a new chapter in online video: paid subscriptions to YouTube content. And, at $1-$5 per month, it might just have legs. But what does this mean for your social media strategy?  Read More »

Oreo wins big on Super Bowl night with Twitter power-out ad

The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.

The power went early in the third quarter, with the Baltimore Ravens leading the San Francisco 49ers 28-6, and the response by advertisers was a true social media one with ads being produced in minutes. Read More »

The archaic approach of Ryanair to social media

Late last month, it was announced that Robin Kiely had been appointed to what some have referred to as “the worst job in PR” – head of comms at Ryanair.  This week, Kiely made his first significant strategic announcement, which certainly raised a few eyebrows. He revealed that his comms strategy was to focus more on what he referred to as “traditional” media, and turn Ryanair’s back on social media.

One of the main reasons cited behind this decision was his claim that Facebook is a ‘two-way tool’ and maintaining a dedicated account would probably mean ‘hiring two more people just to sit on Facebook all day’.  Read More »