Monthly Archives: February 2013

Were Yahoo right to ban flexible working?

Yahoo caused a bit of a stir this week with the news that head of HR Jackie Reses had sent an internal memo announcing that, as of June, flexible working arrangements would be banned completely.

The move is all part of the efforts by Yahoo’s CEO Marissa Mayer to reshape the one time web leader anew and that means getting staff back into the office. Read More »

Does size matter? When collaboration is not a good thing

The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself:  “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message.

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How to use Twitter as a sales channel

There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool?

Well, let’s look at the numbers. With an estimated 200 million registered users generating over 340 million tweets every day and all of us spending around 20%* of our online time on social networking sites, the answer is that given the right approach Twitter can become an immensely powerful sales channel. Read More »

With Tesco at its centre – how the horsemeat scandal spread socially [infograpahic]

Tesco has become the brand most connected with the horsemeat scandalAs Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels.

The number of mentions it has racked up far outstrip those of its supermarket rivals.

What’s interesting in all of this is rival Sainsbury’s. Its  name has rarely been connected to the scandal.  The UK’s second biggest supermarket last week  confirmed no horse meat was found in its beef products following 250 tests in line with the Food Standards Agency rules. Sainsbury’s had withdrawn some burger lines last month amid the food scandal, but has since confirmed it has not found any traces of horse DNA. Read More »

The fail trail – the do’s and don’ts when a social media PR crises hits [infographics]

How United Airlines failed in a social media crisesMore often than not, silence is never the best option when it comes to company gaffes.

A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the facts of the scenario and to make a further, timely response when these are established. Read More »

Spotify to the rescue? Digital music brings boost to the industry

Music sales have have risen for the first time in 14 years, mostly on the back of the industry realising it is to their advantage to make music easily and legally available online. The details emerged in two reports that were released yesterday. The IFPI Digital Music Report showed a 0.3% rise, amazingly the biggest rise since 1999. A report by the NPD group showed that peer-to-peer music download services dropped by 17%.

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Social media spend by marketers set to more than double — led by consumer goods

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.

Chief marketing officers say they are currently spending 8.4% of their budgets on social media and expect that to increase by more than 40% over the next year to 11.5%, and in the next five years, it will reach 21.6% the survey found. Read More »

Social is a potent business weapon – it’s time brands got serious

As companies begin to realise customer experience is the next battleground in the social world, social media presents both challenges and opportunities. A social strategy is no longer just a nice to have, and is often seen as the primary driver behind the increased customer focus in many organisations today – CEOs in many instances are the ones paving the way for this social focus. Read More »

Is Twitter worth its $10bn valuation? Yes it is and it could be the next Google

Last month there was a report saying that Twitter had officially been valued at more than $9bn following an offer to staff by asset management firm BlackRock. That provided a new valuation of the microblogging firm, which had previously been valued in the $8bn and $11bn ballpark. Nice park.

Last night the Wall Street Journal published a story where a writer spent a week trying to write a column “that proved Twitter wasn’t worth $10 billion”.

You can understand why. This is a company if you look at its current revenues isn’t a $10bn company, but everything else points to this being the case, which is why the writer gave up. Read More »

Instagram passes 100 million active user mark

Instagram has just announced that it has passed the 100 million active user landmark. That’s a huge achievement for the Facebook own photo app coming as it does after a bumpy few months. Back in December Instagram changed its terms and conditions, angering users who were worried about their pictures being sold without their consent and contributing to a string of events that led to the site losing 20 million users.

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