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- Forget Protein World, Instagram is driving the new fitness 'regime reality'Just as Instagram announces smart ad targeting for all, the platform has been the unintentional author of a brand new health and wellness category. But is it actually doing us any good? Asks James Kirkham, Leo Burnett global head of social and mobile and co-founder of Holler.
- Lingerie brand provokes with raunchy optical illusion adsJane Pain, an Argentine lingerie brand, has dressed up elbows and other innocent body parts to look like bums and busts as part of a new print campaign.
- 'Unhealthily thin' model prompts ad ban for Yves Saint LaurentA fashion ad for Yves Saint Laurent featuring a model that appeared "unhealthily underweight", has been banned by the ASA.
- Coca-Cola unveils next phase of Choose Happiness and selfie stick offerCoca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new 'one brand' strategy.
- Watch: behind the scenes at RNLI's water-only pop-up barRNLI opens 'London's first water-only bar' to raise awareness and funds for the charity's H2Only challenge.
- Here’s what Facebook Instant Articles will mean for brands and publishersFacebook has begun allowing select news organisations to publish stories directly onto its platform through the new Instant Articles programme, and as best as anyone can tell, the online media industry has yet to spontaneously combust. Read more on Here’s what Facebook Instant Articles will mean for brands and publishers…
- The Daily Poke: Feel happinessFor a while now, Coca-Cola has been inviting people to ‘Share a Coke’ by picking out a can with their own name on it. But for consumers who are visually impaired, there’s an obvious challenge. If you can’t see your name, how will you ever know this Coke’s for you? Read more on The Daily […]
- The customer is always right – but do you truly know your customers?One of the most significant developments to impact global businesses in the last couple of years is the emergence of truly consumer-driven change. The proliferation of personalised technology means that consumers really are calling the shots in a much more profound way than ever before, and this has prompted many noteworthy changes in the way […]
- Finally creativity has caught up with technologyYour creative output has been limited for a long time by your creative vision. A creative vision that does not understand what it can do with all this amazing technology we have. Read more on Finally creativity has caught up with technology…
- Stop hiding your data awayData integration is all the rage. It’s been discussed several times as one of the major digital trends over the next few years. What’s less talked about is what you’d want to do with it, and why. Read more on Stop hiding your data away…
- The Daily Poke: A quick changeSeen the latest ad from Skip detergent? Don’t like the dancers’ outfits? Well, just go ahead and change them. Click. Whites become coloureds. Click again and woollens become denims. Of course, there’s more to this technical wizardry than simply satisfying the whims of the viewer. Created by BBH London, the interactive ad offers nine different […]