Foursquare launches specialist business app

Foursquare, the geo-location social network, has launched an app that will allow businesses to update customers about themselves directly from their phone. The company published a blog post yesterday, announcing the arrival of Foursquare for Business, which it says will help the million plus businesses on their network connect with customers quickly and easily, straight from their phone.

The new app, which is available for iOS and Android, allows business managers to post updates from their phone, and cross post this into Twitter and Facebook, as well as letting managers turn specials on or off, and see business data and recent check-ins, all without having to turn on a computer.

The new app has arrived after Foursquare recently updated it’s privacy policy, so that businesses can see more data about who is checking in at their location.

Foursquare has tried to pivot away from being a game-like social network built around geo-tagging and collecting badges into more of a yellow pages in your pocket. That makes it a direct Yelp competitor. Tips are becoming ever more prominent within the service, meaning users can see recommendations for the place they are checking in at, or get recommendations for places near their location.

This latest development comes on the back of Foursquare launching its first advertising product, Promoted Updates last summer.

While the company is still struggling to bring in large scale revenues, there is no reason why these changes cannot herald a major renaissance for Foursqare this year as some have predicted.

“With the Foursquare for Business companion app, managers can create a Foursquare update and easily cross-post it to Facebook and Twitter at the same time. They can also use the app to see recent check-ins, turn specials on and off, and look at business data. It’s a fast and easy way to make sure your customers get the latest news on your business.

“Whether you manage one business or a handful of locations around town, use Foursquare for Business to stay in touch with your customers and let them know what’s happening. The Foursquare for Business app is currently available on iPhone and Android,” Foursquare said on its blog.