Vine: 20 brands experimenting with video ads

by @gordonmacmillan, posted on 29 January, 2013 at 3:08 pm, filed under Social Media and tagged , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Brands are experimenting with Twitter's VineOver the weekend and yesterday there was much Tweeting about how porn had already reached Twitter’s Vine video app. Twitter is taking action against pornography on Vine and banning searches for explicit content and deleting X-rated users. It has also apologised for a “human error” that highlighted a graphic NSFW clip on the Vine homepage on Monday. That was maybe not the kind of showcase we had been expecting.

Now some more positive experiments are taking place as brands begin to look at how they can use it for mini ads. Or if not ads then amusing pieces of bite sized content. Is that the same thing? I think it is.

Mostly American brands so far, but there are a few British brands experimenting too and I’m sure there will be plenty of others to follow shortly.

What’s fascinating here is the level of creativity…and the crazy dancing.  Some were questioning the point of six seconds of video. I think these brand Vines go someway to answering that question and show the kind of fun you can have.

Some of the 20+ brands having a try include @thinkmodo, @msnbc, @UpDesk, @thedailybeast, @NBCNews, @BuzzFeed, @barbariangroup, @CNNEEfans, @CellJournalist, @InternetUK, @AlMonitor, @imaginateonline, @techdotmag, @UrbanOutfitters, @Gap, Birmingham City FV (@BcfcDotCom), @Moose_Tracks, @PBS, @RedVines, @WheatThins,  @confused_com, @RealJaffacakes and @generalelectric.

And of course @BrandRepublic (created by @thebenhall who is one of Brand Republic’s @Brproducers).