Pinterest introduces news feature to make content easier to discover

Screen_Shot_2013-01-23_at_4.25.34_PM.pngPinterest has revamped its activity feed and launched a new “News” tool that is designed to make content easier to find on the picture-based social media notice board.  You will now be able to view “your News” on the left side of your home feed and in the News tab on your profile.

It will also include board invitations, but it will not include likes or new followers. Not clear why they are not included, but you can still receive notifications about likes and new followers through your emails. 

“To make relevant and interesting content easier to find we are introducing News.  Rather than show text updates about your pins that other people repinned, this renovated News section will now show you the boards to which your pins were repinned.  We think this will help pinners like you find more relevant boards and pins more easily.”

You can see your news on your home feed and the News tab on your profile:



Pinterest says it will be rolling out this feature over the next few weeks so not everyone is going to see it at the same time.