Everbody’s favourite TV ad hunk, Coca Cola’s Diet Coke hunk, is set to return to our screens five years after the brand dropped him. Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” to mark the brand’s 30th anniversary. Coke has released a 20-second teaser clip featuring the Etta James track ‘I Just Want To Make Love To You’, which was used in Diet Coke’s famous 1996 ad, which first introduced the ‘Diet Coke’ hunk.
The spot, see below, shows a close-up of a man about to remove his T-shirt, followed by a close-up shot of a woman drinking from a can of Diet Coke. It then states, “He’s back”, before calling on viewers to return to its Facebook page at 11:30am on Monday (28 January).
Marketing reported last year that Diet Coke is putting its birthday celebrations at the centre of its UK marketing plans for 2013, as the brand seeks to engage with its core female target audience.
Last year, the soft-drinks firm hired BETC London to its £40m ad account for North-West Europe and the Nordics, to devise a new creative strategy for Diet Coke.