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- 'We will be more open,' says Coca-Cola after Times exposé of research and fundingCoca-Cola Great Britain has said it is working to achieve similar levels of transparency to those in the US around its partnerships and research links, following a damning article in The Times this morning.
- Brands need to innovate like John Lewis to reap the benefits of loyalty rewardsCustomers feel worn out, overwhelmed, annoyed and suspicious of loyalty schemes. But the fundamental business benefits endure and industry is ripe for innovation of the ilk of John Lewis' Kitchen Drawer, says Marie Anderson, loyalty expert at Maran Consulting and former head of trading and channels insight at Sainsbury's.
- We're not out to 'screw' start-ups, says William Hill's innovation directorWilliam Hill has accepted five start-ups onto its inaugural accelerator, handing out £25,000 to each in funding and offering 12 weeks' mentoring.
- Breakfast Briefing: Facebook adds emojis to 'like' button, Amazon delivers food to London and Asda profits £1bnWelcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today,
- Kristof Fahy leaves Telegraph after seven-month stint to lead marketing at LadbrokesFormer William Hill marketer Kristof Fahy is leaving Telegraph Media Group to join Ladbrokes as CMO after just seven months in the role.
- How to effectively use UGC to build brand trust and resonance(Thinkstock/Sohel Parvez Haque) Big brands can’t get enough of research on millennial marketing. Why? Because this demographic loves to buy products. In fact, it is estimated that they spend $600bn (£395.5bn) a year and are predicted to have the biggest combined purchasing power in history. Read more on How to effectively use UGC to build brand trust […]
- How ad blocking could be the saviour of the advertising industry(Marco.org) Apple’s introduction of ad blocking software into its latest iOS update last month has pushed the industry into overdrive as commentators from across the web share their opinion on why the public is becoming a community of digital thieves. Read more on How ad blocking could be the saviour of the advertising industry…
- Vlog: Brands and digital at London Fashion Week 2015(Facebook/Burberry) Carla Buzasi, global chief content officer at WGSN, spoke to The Wall about three digital activations during this year’s London Fashion Week that were successful, including Burberry, Topshop and Hunter Originals. Read more on Vlog: Brands and digital at London Fashion Week 2015…
- The Daily Poke: Taking the dash out of dashboardAs any parent will tell you, kids possess impressive persuasive powers. So much so that Volkswagen felt they had the skills needed to get folks to reconsider the need for speed and encourage them to drive responsibly. Read more on The Daily Poke: Taking the dash out of dashboard…
- Infographic: The value of paid socialThere are more than two billion people on social media. That’s two billion-plus people who your brand could be reaching. However, being a successful brand on social isn’t as easy as it looks. Read more on Infographic: The value of paid social…
- In the mood for messaging(Richard Shotton) Over the last few months numerous brands have tried to harness the power of emojis. Highlights include McDonald’s, which created a series of witty ads written solely in the picture characters, and Domino’s, which allowed hungry shoppers to order by simply tweeting them a pizza emoji. Read more on In the mood for messaging…