One of the continued growth areas that is often overlooked when it comes to the social web are blogs. It is a market that continues to grow at a rapid pace even if it is in part fuelled by pictures of cats. The success of Tumblr as well as the continued growth of platforms like Word Press, Google+ and Blogger shows no signs of letting up. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million five years earlier. Read More
Daily Archives: 24 January, 2013
Everbody’s favourite TV ad hunk, Coca Cola’s Diet Coke hunk, is set to return to our screens five years after the brand dropped him. Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” to mark the brand’s 30th anniversary. Coke has released a 20-second teaser clip featuring the Etta James track ‘I Just Want To Make Love To You’, which was used in Diet Coke’s famous 1996 ad, which first introduced the ‘Diet Coke’ hunk. Read More
Interesting post on the Harvard Business Review blog that makes the case for not spreading yourself too thin when it comes to social media. While some argue that brands need to keep up and be represented on a variety of social platforms in practice this can prove challenging. Even if you consider only the biggest social networks that still means you having a presence on Facebook, Twitter, Google+, Pinterest and Instagram. You could add Foursquare to that — some do seem to think that it will have a good year. Read More
Twitter CEO Dick Costolo has posted a message that will get more attention than usual. It included a short video clip, embedded into the Tweet, using the Vine service that Twitter acquired last October.
The video was also Tweeted by Vine co-founder Dom Hofmann, an featured a six second video of steak steak tartare.