“Adapt or die” – The Mail, Independent, Newsworks and Expedia on tablet take-up

Guy Zitter, group managing director, Mail Newspapers

Tablets are not killing newspapers, they’re offering a lifeline to the revitalisation and rebirth of ‘news brands’ beyond the dreaded paywall, say the experts. Assembled at Newsworks’ Tablet Summit, representatives from the likes of Guardian Media Group, Mail Newspapers, The Independent, Expedia and News International gave their take on the future of the newspaper industry as tablet take-up rockets. Guy Zitter group managing director at the Mail put it starkly. He said it was a case of “Adapt or die”.

“Tablet isn’t as much cannibalising news media as reinvigorating the category,” said Expedia’s senior marketing director, Andrew Warner.

All-in-all, a positive picture of the news industry and a positive message for news brands looking to capitalise on the boom in tablet usage.

Further interviews and highlights from the Newsworks Tablet Summit can be found over on Campaign.

An app exclusive video of the day is also available on the newly-launched Campaign iPad app.