Daily Archives: 17 January, 2013
So, there’s been this Social Media Gurus’ affair for the last three weeks. B.L. Ochman had the interesting idea to analyze for Advertising Age the job titles on Twitter of Social Media industry professionals. And as a matter of fact, a lot of our crowd picked in their bios some very original “Ninja” and “gurus” indications. Nothing really new…still the same debate about “experts”.
But my main trouble is that the article did not stop after pointing that. Based on the “insight” that human beings tend to be megalomaniac, B.L. Ochman shared with us a *fundamental* recommendation: Read More
We’ve written several times before about brands finding their social media voice and how difficult that can be. But if brands can get it right, if they can get that certain mix, the results can deliver great levels of consumer engagement. More than that, they can deliver an appreciation that makes the effort worth while and do wonders for how the brand is viewed. This seems to be what Skittles has managed to achieve with its highly entertaining Twitter feed. Read More
As Super Bowl 2013 fast approaches Unruly Media have come up with the Top 10 Super Bowl Social Video Facts Every Brand Should Know. Insights include that 75% of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday and for two years running Volkswagen has been the most shared brand. Its 2012 teaser video attracted 3x more shares than its game day ad. Read More
We are all aware of the various algorithm updates from Google throughout 2011 & 2012. There were Pandas and Penguins, destroying content and links that cost businesses thousands to create. That was the main problem, created links. Small businesses would pay a Search Engine Optimisation agency a certain amount each month, to pump their site full of “search engine steroids”.
Big companies could afford to create brands and instigate huge marketing campaigns to drive traffic to their websites. Small companies, well, improvised. What options does the small business have online, from 2013 onwards? Each of the following options are designed with the small business budget in mind, ie under £1000 per month. Read More
Like many of my contemporaries, I’ve spent many happy hours browsing round HMV and leafing through CDs and DVDs and checking out new releases so I was saddened to hear that they’d called the administrators in this week. However, it seems we only have ourselves to blame, as although many of us may browse in-store, more and more of us then go online and download or order a cheaper copy and as HMV has been lacking a coherent digital strategy we use a competitor more often than not. Read More
An extraordinary story here from the US about how a computer programmer outsourced his job to China and continued to go into the office, but did not a shred of work. Instead he surfed Reddit, watched cat videos spent time on Ebay, update his social networks and then after emailing management he went home.
This wasn’t a junior guy but a family man in his 40s, working at a “US critical infrastructure company”, who appears to have gone quietly off of the rails and settled on a plan to hire cheap contractors in China to do his job for him. Not a problem until his bosses called in US mobile giant Verizon to investigate. Read More