Twitter launches Oscar Index to track the buzz
In what will be one of the most hotly fought Oscar best film contests in years Twitter has unveiled its Oscars Index, which is available at oscars.twitter.com, to help movie fans track the buzz and the social conversation. The Index reflects the sentiment of Tweets about nominees who this year include the likes of Quentin Tarantino for ‘Django Unchained’, Tom Hooper for ‘Les Miserables’, Ang Lee’s for ‘Life of Pi’ , Ben Affleck for ‘Argo’, Kathryn Bigelow for the Osama bin Laden drama ‘Zero Dark Thirty’ and the Steven Spielberg directed, and Daniel Day-Lewis starring, drama Lincoln.
The buzz builds on Sunday night’s Golden Globes, which saw over 4 million Tweets sent and Brits including Dame Maggie Smith for Downton Abbey and Damien Lewis for ‘Homeland win awards. The Index reflects the sentiment of Tweets about nominees in the six biggest categories of the night: Best Picture, Best Actress, Best Actor, Best Supporting Actress, Best Supporting Actor, and Best Director.
The way it works it allows users to cut the data in a number of different ways, for instance, how a certain news event or another award affects Twitter conversation around a nominee over time.
The Oscar Index also allows Twitter users to compare nominees to each other to see which is winning the most positive sentiment. The Golden Globe winner for Best Director was Affleck for his Iranian hostage drama ‘Argo’, but he didn’t receive a directing nomination for the Oscars. That left the field open to a great deal of speculation and based on the Oscar Index Spielberg and Ang Lee currently have the most positive buzz on Twitter:
According to Twitter: “The score for each nominee that reflects how conversation around that term compares to all other conversation on Twitter. For example, a score of 87 for Silver Linings Playbook indicates that Tweets discussing Silver Linings Playbook are on average more positive than 87 percent of all Tweets. This may remind you of the Twitter Political Index, which focused on the Twitter conversation around presidential nominees Barack Obama and Mitt Romney. Indeed, the Oscars Index employs the same underlying methodology; as we did earlier, we’re once again partnering with Topsy (@Topsy) for sentiment analysis. We also worked closely with the Academy on this project.”