The winners and loses in social media in 2012 [infographic]

2012 was a big year for social media so as we move full steam ahead into 2013, and all the predictions it has brought, now is the perfect time to look back at the past year of social and see exactly what kind of year the past 12 months proved to be for the main players.  This infographic from Pardot takes a look at Pinterest, LinkedIn, Twitter, Google+ and Facebook (no Instagram) and gives them each an end of year school report card in terms of growth, users and ROI.

The ROI grades are estimates based on audience, growth rates, and audience composition of audience value, according to Pardot’s Matt Wesson.

“Social ROI is going to be a complex grade as it will be different for every company. A clothing company would probably give a higher ROI to Pinterest than we did for example. I will definitely add a note to the post to clarify because it’s such an excellent point.

Infographic via

  • Rick Noel, eBiz ROI, Inc.

    Nice post Polly. ROI is tricky when it comes to social media. Often times ROI for social is understated as the contribution social makes in a multi-touch, multi-attribution sales model is unclear and challenging to monitor. Social enables brand amplification and reach velocity due to the viral nature and network connectivity inherent in social networks. My money is on Google+ for most improved grade for ROI in 2013. Thanks for sharing.

  • SpaceTimeMedia

    We did a quick fun wrap up video of the same thing

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