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- Aldi created John Lewis spoof 'spontaneously', reveals marketing bossAldi has revealed that its John Lewis Christmas ad spoof was off-the-cuff, with the 'Man on the Moon' parody taking just ten days from script sign-off to airing on TV.
- Watch: the public reaction to Black Friday takes a more relaxed turn this yearAfter Black Friday 2014 caused riots, fights and mayhem in stores across the country, Marketing took to the streets of Central London to find out whether the discounts had driven up a frenzy this year.
- Nike 'disappointed' as Coe cuts brand tiesIAAF president Sebastian Coe has decided to step down from his £100,000 role with Nike, amid claims of a conflict of interest.
- How Spanish Christmas Lottery created an unexpected viral Christmas ad winnerSocial video expert Unruly reviews the latest viral by
- Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discountingDeclaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.
- Case studies: 5 online tricks high street brands have used to reel in buyersEngageSciences CEO, Richard Jones, reveals five ways his company has helped clients involve consumers, and what the results have been–Ed. Whether it’s leveraging persuasive user-generated content, an interactive tailored quiz, or lucrative media partnership, retail brands today need to be relevant, ready and well-equipped. Here’s how they do it: Read more on Case studies: 5 online tricks high […]
- The UK needs to up its emoji gameYes, the OED may have caused some mild consternation last week by announcing that an emoji was its word of the year, but when it comes to other British brands picking up the emoji baton, the UK has been slow to react. Read more on The UK needs to up its emoji game…
- Do users ‘like’ the new Twitter update? The results are inNumbers don’t lie – Twitter’s user growth has slowed quite steadily over the past four years. As such, the social network is seeking new ways to engage users, as other platforms like Instagram and Snapchat continue to grow at a fast pace. On 3 November, Twitter changed the way we interact with content, installing a […]
- How much is a Christmas advert worth? Or, how to measure the impact of a Christmas marketing campaignMoggies, moon man, muppets and Jeff Goldblum: Christmas marketing campaigns are often highly expensive and creative endeavours. Conventional wisdom is that this is money well spent. Research conducted last year by Shoppercentric suggested that 65% of shoppers consider Christmas ads effective. However, there’s a big gap between understanding that a Christmas ad or marketing campaign […]
- The Daily Poke: Stop, play, pauseWe’re a nation of gym bunnies. We pump iron, guzzle protein shakes, and NEVER skip leg day. So why don’t we take as much care when it comes to our mental health? Read more on The Daily Poke: Stop, play, pause…
- The Black Friday shopper vs the Boxing Day and New Year’s Day sales shopperThe advent of Black Friday and Cyber Monday has fundamentally changed both the retail calendar and consumer demand in the run up to Christmas. A few years ago, the festive calendar followed a familiar pattern, with the Christmas peak being the time of the year retailers would make their greatest profits, driven by stronger consumer […]