If you were looking for a disconnect between how consumers and business use social media then here it is. According to this infographic from Ubervu while more than 90% of adults user social media regularly only 22% of businesses have a dedicated social media manager.
While some brands are making strenuous efforts to engage with fans there is a long way to go. In any given week less than 0.5% of Facebook fans engage with brands that they are fans of. Maybe that figure is not surprising given that on average companies only respond to 30% of fan feedback.
While there are some brands who are great at responding to customers socially we’ve all been there with others, sent comments to brands on social media, and got no response. That’s something that needs to change.
Infographic via Ubervu.