Daily Archives: 2 January, 2013

The Facebook cheat sheet [infographic]

We already know you spend a lot of time on Facebook, even if that is increasingly on your smartphone, but when you’re using your Macbook or PC it’s handy to know how to get around Facebook faster. These keyboard tricks and Facebook shortcuts should help you do that and cut down on the time you spend on the site.

There is also a list of Facebook emoticons. I’m always torn on these. I hate to see their overuse, but know that at the same time they’re useful to remind people you are not being serious — essential to ensure that things are not taken out of context. Read More »

Isn’t it social influence we should consider when judging people who are offensive on social media?

Sally Bercow faces legal action for naming Lord McAlphine on Twitter  At both school and university we were taught not to trust everything found on Wikipedia. Up until recently, I assumed this lack of trust represented a general consensus amongst the population. It was recently reported that after referring to the site, Lord Leveson incorrectly identified a 25-year old American graduate as a founder of The Independent in his recent. Embarrassing as this undoubtedly was for the peer, he is simply the most recent in a string of high profile individuals who have been publicly humiliated after taking information gleaned from the internet, as fact.  Social media has often taken the blame; ideas and remarks are exchanged, often much faster than can possibly be sensible so it can be difficult to distinguish between absolute truth and idle gossip. Read More »

How to make social media insights more meaningful

Two questions that marketers often ask are: Does my audience care about my brand? How can we make them care more? To answer these questions, brands and agencies heavily invest in market research. Online panels, focus groups, ethnographic studies, social listening are just a few of the most popular insights gathering tools.

Graphs that show peaks in mentions and changes in automated sentiment can be useful to a certain point, but are they actionable enough to inform strategy and planning? We don’t think so, not in a meaningful way, anyway. Read More »