Every year we like to take a look at the state of mobile usage around the world, what platforms dominate in each country and how this has changed over time. The last 12 months have seen some interesting changes in the mobile landscape with Android being the biggest winner and Nokia the biggest loser. In the UK BlackBerry continues to hold on for dear life as it slips from 2nd into 3rd position, dropping 11 percentage points over the last 12 months. Read More
Monthly Archives: January 2013
What’s the point of social media for financial services companies? I was asked by a client recently. Easy peasy, I thought, and started trotting out well practised verses including phrases like “engagement” and “community”. Yes, but why should we do it? He asked. What’s the benefit to my business?
I was momentarily stumped. Working in financial services PR, I’m asked a version of this question weekly. Teenagers, media types and many consumer-facing brands have embraced social media, finding creative uses for the seemingly limitless number of platforms launched every year. Read More
Facebook beat Wall Street’s expectations and revenues climbed 40% in the fourth quarter with a doubling of mobile revenues. Fourth-quarter earnings hit $64m (£40.5m), compared with $302m a year earlier, on revenues of $1.59bn. There was good news as well on the mobile front as the company announced that mobile revenues had doubled and that mobile users now exceeded desktop ones. Read More
The best way to engage with consumers is actually to be non-corporate and not to sell your services. An oxymoron? No just engage by being engaging not selling. A great example of this is Betfair Poker.
Their entire Twitter feed is non-corporate and as a result has a massive following who regularly reTweet their posts. An example of Betfair’s off the wall humour is there everyday to enjoy and worth following just to make you smile.
It is months late, but today Research In Motion has finally launched its BlackBerry 10 operating system and changed its name officially to BlackBerry. The phone maker officially announced it is changing its name from Research in Motion to Blackberry as it launched its new phones this afternoon. Chief executive Thorsten Heins introduced two new BlackBerry phones the Q10 with its traditional Qwerty keyboard, and the touch screen Z10. Read More
Last night, with my feet up watching TV, I was amazed at the number of ads I saw for information search and listing-type websites. Within two commercial breaks, I counted at least four; Hotels.com, Trivago, Kayak and 118 118. For me this really hit home how the modern psychology of online purchasing, especially for big ticket items and leisure activities, is changing. Not just satisfied with finding out where we can obtain a R186 signal box, or fishing advice from JR Hartley, we now want that instantaneous, great value deal, in addition to seeking advice and advocacy from others through the myriad of reviews and rating calculations that these sites provide. Read More
Foursquare, the geo-location social network, has launched an app that will allow businesses to update customers about themselves directly from their phone. The company published a blog post yesterday, announcing the arrival of Foursquare for Business, which it says will help the million plus businesses on their network connect with customers quickly and easily, straight from their phone.
YouTube is planning the next phase of its development and is reported to be launching pay-per-view channels, which would see it challenge cable TV as well as streaming services such as Netflix and LoveFilm. According to various reports, Google’s YouTube has been in contact with a number of content producers with a view to supplying it with programming, which could be priced in the region of $1 to $5 (63p to £3.17) a month. Read More
The smartphone is changing how we shop. From showrooming to hitting the January sales in a more convenient way, smartphones have placed shoppers ahead of retailers and brands in the race to master digital. This gap is set to widen as retailers struggle to keep up with the expectations of the increasingly demanding digital shopper. Smartphones are creating a bridge between physical products and digital worlds, but retailers and brands are failing to grasp the nettle. Read More
Over the weekend and yesterday there was much Tweeting about how porn had already reached Twitter’s Vine video app. Twitter is taking action against pornography on Vine and banning searches for explicit content and deleting X-rated users. It has also apologised for a “human error” that highlighted a graphic NSFW clip on the Vine homepage on Monday. That was maybe not the kind of showcase we had been expecting.
Now some more positive experiments are taking place as brands begin to look at how they can use it for mini ads. Or if not ads then amusing pieces of bite sized content. Is that the same thing? I think it is. Read More