Nothing sparks backlash against a social media service quite like a Terms Of Service (TOS) change. Users who have already willingly given up their privacy to sign up to the services in the first place, suddenly get annoyed when companies push a little bit harder.
The latest row has engulfed Instagram. They announced a TOS change that gave them extensive rights of photos taken with the service, and the metadata linked to those services. Many users were angry, believing that it meant their carefully filtered food photos could sold to advertisers. Ultimately this backlash came back to hit Facebook too. The company is no strangers to privacy rows, and became Instagram’s parent in a $1 billion deal earlier this year.