How PRs use Twitter

Kate Russell (@katerussell)

Two tools of all public relations professionals is the phone and email, but in recent times PRs are turning more and more to using Twitter. At a party, I met Kate Russell (@katerussell), a journalist for BBC Click’s Webscape show, and we got to talking about how she is using Twitter. She told me that many of her stories are sourced from tweets, and she often asks people to send her story ideas in 140 characters, or less. She told me that Twitter is the best thing that has happened to journalism in many years.

Following meeting her, I tweeted her with an idea for a story about a client I am working with (on behalf of the agency PR Savvy) called Blue Badge Style. In one tweet, I explained to her how it is an app offering a disability access guide to stylish venues. It caught her attention and she asked me further questions via Twitter, and let me know it would be proposed to the editorial planning team. Read More »