Myspace will be the musical comeback of 2013
Take That, The Spice Girls, The Rolling Stones – yep, there’s no place quite like the Music industry for a good old fashioned comeback. Did you know the phrase “Ol’ Blue Eyes Is Back” was created for a Frank Sinatra comeback in the early 70s, even though he’d never been known as ‘Blue Eyes’ in his entire career? Well done that PR man. And if The Stone Roses was THE music comeback of 2012, what am I bid for Myspace repeating the trick in 2013?
‘Who?’, I hear younger readers ask – and for many of us it might take a bit of effort to think back to a time when there was such a thing as social media which wasn’t wholly dominated in the media by Facebook and Twitter. But it’s only six and a bit years since Myspace was getting more hits in the US annually than Google. Astonishing but true. More to the point, perhaps, it’s nearly five years since Myspace was overtaken by Facebook – after which, the obligatory Myspace address which featured in every music ad campaign soon began to disappear. And it seemed like the name would ultimately take its place alongside audio cassettes and Rubik’s Cubes as a long forgotten, decade-defining fad.
But in case you haven’t heard, two things happened; firstly, Justin Timberlake and Specific Media Group bought Myspace for around £22m in June last year and showed off its slick redesign in September. And secondly, they dropped the upper case ‘S’ in the middle of the name. And now the word is that Myspace is one to watch in 2013. We’ve all learnt over the past decade that all social media sites have a shelf life – could we be about to learn that with a bit of attention and a lot of budget, social media sites can come back from the dead?