The 2012 Presidential election campaign is over, but Barack Obama’s team is continuing to expand what it does on social media and The White House has this week joined Pinterest. Of all the social networks Pinterest didn’t play much of a role in the campaign itself. It was relegated somewhat and became, however briefly, the realm of the candidates’ wives. Michelle Obama and Ann Romney both took to Pinterest to play their part as their husbands slugged it out.
The White House says it will use its official presence on Pinterest to share pins and boards that range from inspiring images and quotes to infographics that help explain key issues to details about the life inside the White House.
According to the White House blog the move to launch a new post election Pinterest campaign is part of President Obama and the First Lady’s mission to “make this the most open White House in history”.
To kick off its presence on Pinterest, the White House is inviting some of its newest followers to join it for a Holiday Social at the White House. Pinners will be invited to check out the décor, meet with the people that helped transform the White House for the holidays — and share it all with the Pinterest community.
It says it’ll roll out its first pinboards on December 17th, the day of our Holiday Social.
“Before we do, we’d like to hear from you. Let us know the kinds of things you’d like to see on the White House Pinterest account by leaving us comment on our first pin. We look forward to hearing from you (and meeting some of you) soon!”