An interesting infographic here that that takes a look at ‘What Men and Women ‘Like’ on Facebook’ and uses that to highlight a shift in a defined pattern in gendered discourse in social media. When looking at this infographic, you might initially assume that traditional masculine or feminine topics, activities and products would correlate exactly with the distribution of Facebook ‘likes’ by men and women.
This assumption would, for the most part, be correct. For instance, in the “Activities” section, dancing is predominantly liked by women at 87 % . The same can be said for shopping and cooking which are both predominantly liked by women at 80 % and 70 % , respectively.
This is contrasted to rugby ‘likes’ which are 68 % men and 32 % women. The “interests” section is just as stark with 76 % of ‘likes’ for knitting chosen by women, and only 27 % of likes for marriage chosen by men. When it comes to skateboarding, arguably a more male-dominated sport, 64 % of likes are by men.
The trend continues in the “Movies/TV” and “Music” sections. Leona Lewis and Adele, classic feminine crooners, are ‘liked’ primarily by women, while Slayer and AC/DC are ‘liked’ more frequently by men. Similarly, Twilight is overwhelmingly ‘liked’ by women, while the TV show Ice Road Truckers has a 66 % male ‘like’ status.
Upon inspection of the last category, however, this gendered image becomes clouded. With the introduction of “Gadgets,” there is no longer a clear distinction between what men and women like on Facebook. This is because while the other categories lend themselves to gender distinctions through certain musical talents or TV show preferences, there is a limited gender divide between those who self-select to ‘like’ laptops and ultrabooks. The largest gender divide appears to be with laptops, with 64 % of ‘likes’ by men and only 36 % by women. This is not definitive when viewed in light of the other % ages, however, as 60 % of ultrabook ‘likes’ were by women, as were 58 % of tablet computer ‘likes.’ Men take a small lead back with 54 % of smartphone likes. Overall, however, the distribution of gendered ‘likes’ is closer to 50/50 in the “Gadgets” category than any other category explored by this illuminating infographic.
This category appears to highlight an important distinction: when it comes to buying a new ultrabook, a new laptop computer or a sleek tablet, traditional gender expectations are less significant than the technical specs of the device itself.
Natalie Smith works for a digital consulting firm in London. She writes tech & web design articles in her spare time. She loves trying out new gadgets and reading P.G. Wodehouse.