What Men and Women ‘Like’ on Facebook [infographic]

An interesting infographic here that that takes a look at ‘What Men and Women ‘Like’ on Facebook’ and uses that to highlight a shift in a defined pattern in gendered discourse in social media. When looking at this infographic, you might initially assume that traditional masculine or feminine topics, activities and products would correlate exactly with the distribution of Facebook ‘likes’ by men and women.

This assumption would, for the most part, be correct. For instance, in the “Activities” section, dancing is predominantly liked by women at 87 % . The same can be said for shopping and cooking which are both predominantly liked by women at 80 % and 70 % , respectively.

This is contrasted to rugby ‘likes’ which are 68 % men and 32 % women. The “interests” section is just as stark with 76 % of ‘likes’ for knitting chosen by women, and only 27 % of likes for marriage chosen by men. When it comes to skateboarding, arguably a more male-dominated sport, 64 % of likes are by men.

The trend continues in the “Movies/TV” and “Music” sections. Leona Lewis and Adele, classic feminine crooners, are ‘liked’ primarily by women, while Slayer and AC/DC are ‘liked’ more frequently by men. Similarly, Twilight is overwhelmingly ‘liked’ by women, while the TV show Ice Road Truckers has a 66 % male ‘like’ status.

Upon inspection of the last category, however, this gendered image becomes clouded. With the introduction of “Gadgets,” there is no longer a clear distinction between what men and women like on Facebook. This is because while the other categories lend themselves to gender distinctions through certain musical talents or TV show preferences, there is a limited gender divide between those who self-select to ‘like’ laptops and ultrabooks. The largest gender divide appears to be with laptops, with 64 % of ‘likes’ by men and only 36 % by women. This is not definitive when viewed in light of the other % ages, however, as 60 % of ultrabook ‘likes’ were by women, as were 58 % of tablet computer ‘likes.’ Men take a small lead back with 54 % of smartphone likes. Overall, however, the distribution of gendered ‘likes’ is closer to 50/50 in the “Gadgets” category than any other category explored by this illuminating infographic.

This category appears to highlight an important distinction: when it comes to buying a new ultrabook, a new laptop computer or a sleek tablet, traditional gender expectations are less significant than the technical specs of the device itself.

Natalie Smith works for a digital consulting firm in London. She writes tech & web design articles in her spare time. She loves trying out new gadgets and reading P.G. Wodehouse.

  • Gillian Kerr

    Knitting – really? And what on earth are Ice Road Truckers?

    So what country are these ‘stats’ based on?

  • http://twitter.com/BrandonEgley Brandon Egley

    Ice Road Truckers is a TV show. Its on in the states and the UK at least

  • Gillian Kerr

    Thanks. So are these stats from the US then?

    They seem very odd given the demographics of typical users and those that tend to ‘like’ – certainly in this country and given Ice Truckers was a small minor series & not on one of the top 3 channels here. Knitting? I don’t know a soul under 70 that knits AND can use the pc!

    Good idea for an infographic though and I certainly would have forwarded had there been a source and substantiation.

    Thanks for getting back to me.

  • Cem Ernaz

    Hi Gillian,

    Thank you for your comment. We have sourced these stats from Facebook’s “Advertise on Facebook” page. You need to be a member to have access to the search engine. They have a lot of useful search tools for prospective advertisers- beware though creating a similar IG involves a lot of manual searching :)

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  • James Lomax

    Short of saying “duhhh” this is one of the most pointless articles I’ve ever read, in fact I’m giving serious thought to billing Natalie Smith for my time!

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  • Naveen Iftekharuddin

    Why do anyone put marriage as an interest? I’m guessing these are all based on the UK market.

  • Tim Mears

    You can find these stats out for yourself using the Facebook ads targeting tool.

    Set what interest you want to measure, region and then flip between male and female. Simples

  • Popo

    The most obvious list ever. Now with digits.