Follow The Wall on Twitter
Brand Republic Jobs
2012 Presidential Race agency landscape Amazon Apple Apple iPad Apple iPhone Barack Obama BBC Blogging Blogging Coca Cola digital Facebook foursquare Google Google Plus infographic instagram key insights LinkedIn London 2012 Microsoft Mobile MySpace notable work online advertising Paywall Pinterest planning politics search SEO Social Media Social Networking social networks stats The Guardian The Huffington Post The New York Times The Times Tumblr Twitter viral and buzz marketing Yahoo YouTube
- Jaguar serves #FeelWimbledon campaign using real time mood analysisJaguar, which signed as an official partner of the tournament, has kicked off a social media campaign using biometric sensors to analyse the mood of fans.
- Secretive brand use of consumer data 'unsustainable', says DMABrands need to be much clearer with consumers over how and why they collect their data if they are to gain trust, according to a new report from the Direct Marketing Association (DMA).
- Kraft-Heinz bolsters leadership team ahead of mergerAhead of the anticipated Kraft-Heinz merger, the company has announced the appointment of a string of new execs as it looks to strengthen its "iconic" and "powerful" brands - including Ketchup, Philadelphia and Kool-Aid.
- Pack your bags: five lessons in making your campaign a global successDiageo CMO Syl Saller and Visa SVP head of North America marketing Lara Balazs took to the stage at the Cannes Lions, alongside BBDO South Africa's Mike Schalit, to discuss their global lessons is building some of the biggest international brands.
- Unilever: start-ups are pioneering the future of marketingAfter taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy.
- Digital campaigns to watch: Boots, Pampers, Lego and Red BullWhen you have a brand as big as Boots, Pampers, Lego or Red Bull, it can be tempting to ride the wave of your brand equity and loyal audience. But despite their heritage, they know how important it is not to rest on your laurels and continuously aim for new ways of keeping your brand […]
- Predictably humanPoor old Bob Gaskins. I am sure the torture of sitting through 100-plus pages of incoherent and impenetrable charts and graphs was not at the forefront of his mind when he invented PowerPoint in 1987. But over the last 28 years that is the monster he brought into the world, like a naïve Victor Frankenstein […]
- The Daily Poke: Selective hearing is ‘Here’As if social media wasn’t bad enough, the commute home can be a minefield of walking spoilers. If we had a pound for every time a total stranger ruined Game of Thrones then we’d definitely give that small fortune to Doppler Labs’ latest Kick Starter campaign. Read more on The Daily Poke: Selective hearing is […]
- Diversity and creative and ad tech: Cannes Lions Innovation Festival day oneDay One of Cannes Lions Innovation Festival has gone incredibly fast, but two themes made a big impression on me: diversity and creativity. The morning saw a fantastic panel about ‘Tackling the Gender Gap in the Global Tech Sector’, with the session kicked off by Sarah Wood, co-founder of Unruly. The best business teams, Wood said, are those that have a […]
- Why mobile is yet to impact FMCG marketingMobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We’ve been slow to understand where the real opportunity lies. Mobile apps for brands and retailers abound, but look in store and see how many people are using their phones. […]
- Disruption, drama and data: Ten steps to smarter crisis communicationsThe proliferation of social media has blown traditional rules of crisis management out of the water. What was once easy to keep a lid on is now public knowledge within seconds and this has massive implications for managing brand reputation. Read more on Disruption, drama and data: Ten steps to smarter crisis communications…