Daily Archives: 10 December, 2012

To understand mobile marketing, you need to get under its skin

There is no doubt left that we are now, nearly all of us, addicted to our mobile phones. It’s estimated that we interact with our little slabs of metal and glass between 40 and 80 times a day – and that’s just an average. The real figure for many of us is probably much higher.

It’s easy when we think of addiction in general to imagine it as something internalised within a person – something predisposed, out of our control, a mix of nature and nurture. But actually there is a massive social aspect to addiction; the chance of a nicotine addict making a full recovery is often most dependent on the social circles he or she mixes with while trying to quit. Read More »

Twitter to be ‘hero’ social media channel for media brands in 2013

With half a billion Twitter accounts, over 1 billion Facebook accounts and an estimated 200m more online users across the world by end 2013, social media is changing the way media brands connect and engage with their audience.

Over the past four weeks, we’ve interviewed experts across all media channels – TV, radio, magazines, newspapers – and asked about the challenges they’ve faced from social media, the lessons they’ve learnt and their preparation for 2013. Read More »

Will social media be this year’s Christmas gift to marketers?

In this day and age where social media is taking over, it is unsurprising that 1 in 10 shoppers’ purchasing decisions are influenced by it. Whilst it is a well-known fact that a tweet or a Facebook “like” doesn’t necessarily equate to a purchase, social media still holds considerable sway in the way shoppers research the gifts and items they are planning to purchase.

We recently conducted a global study, PeopleShop, into the shopping behaviour, attitudes and motivations of 13,000 shoppers. The study revealed that video games (and systems), baby toys and mobile phones are the three categories where social media plays an inflentioal role..  In addition the study also found that 27% of Video game & video game  system shoppers   consider social media to be an influential touchpoint. Read More »

20 Lessons to note when creating games for brands

Xbox: launching its biggest marketing campaign so far for Halo 4Hello people. This is my first blog post. There are many like it, but this one is mine. I’ve decided to make my posts get straight to the point. 20 points to be exact. So, each time I’m going to give you the 20 lessons I have learnt, relating to a particular topic. Simple.

To kick it off, I thought I’d share with you the lessons I’ve learnt in creating games for brands. The engagement level of games is one of the most coveted elements a brand could seek to capture. However, brand integration in the gaming space has a history of great successes and spectacular failures. I’ve been working with the likes of PlayStation, XBox as well as many film companies such as Sony Pictures International, Paramount, Lionsgate – to name a few – over the years, and it’s about time I shared what I’ve learnt. Read More »