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- John Lewis opens own-brand spa in Birmingham called &BeautyJohn Lewis is set to dip a well-manicured toe into beauty, opening an own-brand concept spa in its Birmingham store later this year.
- Amazon joins the music streaming war - but who will come out on top?There's a storm brewing, says Adrian Pettett, CEO, Havas SE Cake. Apple threw down the gauntlet to Spotify last month, before Amazon rode into battle with the launch of its own Prime Music streaming service yesterday. Three of the world's biggest brands are locking horns in a bid to win favour from music fans around […]
- Motorola undercuts Apple and Samsung with latest Moto smartphonesMotorola is continuing its strategy of undercutting rivals with cheaper, high-end smartphones by releasing the Moto X Style, the Moto X Play and the low-priced Moto G.
- Paddy Power and Google lead speakers at Marketing's Digital Exchange ForumBig-name brands such as Paddy Power, Vodafone and Google join start-ups and innovators on the agenda for Marketing's Digital Exchange Forum in October.
- Finish dishwasher cleaner ad banned by ASAA dishwasher cleaner ad for Finish featuring Carol Smillie, the presenter, has been banned by the ads regulator for being misleading.
- ‘Buy It Now': But what are brands buying?The last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy. However, each new button offers a different consumer experience […]
- Five reasons why fashion e-commerce has a bright future – part twoIn the previous post we explored two trends around fashion e-commerce. On top of the rise in investor confidence and smart technologies enhancing virtual fitting, the following three trends further validate the progress in fashion e-commerce. Read more on Five reasons why fashion e-commerce has a bright future – part two…
- Email, back from the dead?A report published earlier this month by security firm Symantec states that the number of spam emails received by consumers has fallen to a 12-year low. This announcement strikes a chord with many email marketers who may now be considering the impact this decline will have on the effectiveness of their campaigns in the future. […]
- The Daily Poke: Milking itAs kids we’re told it’ll help our bones grow strong. While as adults a splash in your cuppa or a few glugs over your cornflakes is probably as far as your relationship with the white stuff goes. Read more on The Daily Poke: Milking it…
- Hitting the optimise buttonContent management systems (CMS) like WordPress, Drupal and Joomla have been hailed as the future (and present) of websites and SEO. They’re easy to build and optimise and popular because they don’t require the same coding expertise as HTML; anyone can create an attractive, simple and functional website. Read more on Hitting the optimise button…
- The art of A/B: Driving creative performance through testing and learning(Flickr/Tom Woodward) Less than a decade ago, brands were limited to print, radio and TV to connect with target markets, relying on tools like Nielsen to determine reach and demographic fit. Yet there was no good way to know which channels and messages drove the bottom line. Nowadays there are more tools and technologies available […]