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Daily Archives: 3 December, 2012
Big changes at News Corporation today as executives comes and go and in amongst those changes News Corporation has also announced the closure of its iPad only newspaper The Daily. It was launched with much fanfare, and at a cost of $30m in February 2011, but seemed to very quickly run into trouble.
Those rumours that it was on borrowed time surfaced back in the summer when the speculation was that it was going to be axed as it cut around 50 staff. Today News Corp confirmed that and said that the Daily will cease standalone publication on 15 December. Read More
Here we are on Cyber Monday. I thought it would be a good time to take a look at how the industry has woken up to the power of video content in engaging consumers, which bodes well for 2013. The belief that the future is all about ‘shopable content’ however shows why 80% of investments into online video are still wasted. Brands, and agencies, are missing a trick.
Click to purchase is currently doing very well – you only have to look at Stinkdigital’s campaign for ASOS to see this – but, contrary to popular belief, this isn’t the be all. Where the campaign is effective is in its amazing interactivity and incredible design, making it instantly sharable an leaving you with the feeling of ‘How the hell did they manage that?’ Read More
Like the puff of white smoke from the Vatican announcing a new Pope has been chosen people are today waiting for the leader of the Roman Catholic Church to send his first Tweet to his followers. That’s right the Pope is coming to Twitter.
The Pope is to post his first Twitter message on his personal account on December 12 as he seeks to use the microblogging service to reach out in a new way to the church’s almost 1.2 billion followers around the world. Read More
While Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the 2012 Unruly Global Viral Video Ads Chart it is a little-known non-profit that we all came to know the name of that is the year’s overall winner.
Kony 2012, created and released by the not-for-profit Invisible Children, was by far the most shared ad of 2012, generating 10.1 million shares since it launched on March 5. Read More
A report looking at social media in the FTSE100 has found a statistically significant correlation between social media performance and subsequent daily share price movement. It suggests that those companies doing better at social media are seeing positive changes in their share price.
The Social Media in the City study also found that two-thirds of FTSE 100 companies perform below average on the main social media networks while those ranking best include Shell, ITV, Sainsbury’s and AstraZeneca — a star performer on Twitter.
Rival Tesco is along way behind Sainsbury’s coming in at 38. Likewise BP comes along with behind Shell at 31. ITV features at 10 while BSkyB is at 17. Read More