Follow The Wall on Twitter
Brand Republic Jobs
2012 Presidential Race advertising agency landscape Amazon Apple Apple iPad Barack Obama BBC Blogging Blogging Coca Cola digital Facebook foursquare Google Google Plus infographic instagram IoT key insights LinkedIn Microsoft Mobile MySpace notable work online advertising Optimism Paywall Pinterest planning politics search SEO Social Media Social Networking social networks stats The Guardian The New York Times The Times Tumblr Twitter viral and buzz marketing Yahoo YouTube
- The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.
- O2 rebrands stores ahead of Rugby World CupO2 is rebranding its 377 high street stores with England Rugby's red rose as part of its campaign leading up to the Rugby World Cup in September.
- KitKat, Red Bull and Confused.com: the brand space raceThe commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for mankind.
- 'Media Eyes' billboards track consumers' ages in BirminghamGiant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.
- What online advertisers can expect from Google Panda 4.2Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.
- Long live multi-touch attribution: Why last click delivers ineffective measurement(Flickr/Chris Potter) Attribution isn’t new. It has been an untapped area of digital marketing for a long time without a generic model for measurement. Last click or first click attribution have previously been the chosen methods for measuring marketing campaigns. However, as the number of devices and channels consumers use increase, an industry standard for […]
- The Daily Poke: Sexting sellsBrook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign all around sexting. Read more on The Daily Poke: Sexting sells…
- How to boost your online content in five easy stepsContent has quickly proven itself a vital part of the marketing mix. People now expect brands to have something to say, not just something to sell, and if you want to rank highly with Google you need to be pushing it out there. But creating content can be a daunting prospect, so here are five […]
- How mobile ads appeal to consumersFollowing Millennial Media’s first deep dive into its What’s My Worth? study, which aims to understand the value exchange consumers have with advertisers on mobile, Stephen Jenkins, global vice-president of marketing & communications, EMEA, looks at how ads appeal to mobile users, and the specific actions it pushes them to. Read more on How mobile ads appeal […]
- Vlog: Absolut Vodka and Somethin’ Else on gamificationRick Bennett-Baggs, senior brand manager at Absolut Vodka UK, and Michelle Feuerlicht, executive producer at content agency Somethin’ Else, spoke to The Wall about the alcohol brand’s Silverpoint campaign, more specifically its digital focus – a gaming app, which allowed users to involve themselves in the world of artist Andy Warhol in both digital and real-world experiences. […]
- How to adapt to disruptive emerging trends in e-commerce(Thinkstock/rvlsoft) E-commerce is continuing to grow, evolve and disrupt. The IMRG Capgemini e-Retail Sales Index forecasts a 12% growth in online sales, totalling an estimated £116bn by the end of 2015. Significantly, British people are the most frequent online shoppers in Europe. Read more on How to adapt to disruptive emerging trends in e-commerce…