Daily Archives: Tuesday, November 27, 2012

Effective mobile ads means going native

It seems like we have been at the tipping point of mobile advertising becoming a serious player to marketers for a long time, but the latest figures from our good friends at the IAB and PWC should give us all some serious food for thought. We learnt that mobile advertising has continued its meteoric rise, growing like-for-like by 132% to £181.5 million in the first half of 2012.

Mobile now accounts for 7% of all digital ad spend and it has become increasingly important in the marketing mix as UK smartphone ownership has now reached 58%. However, the question remains today as it did 5 years ago – how can advertisers go further and truly build brand engagement on the most personal device we own. Read more on Effective mobile ads means going native…

Google’s sinister new project gamifies data mining

Google has launched a fascinating, and controversial, project – an augmented reality game called Ingress. In it, Android device users move through the real world collecting pockets of energy, which can then be applied, to real quests in the free game.

Ingress is an interesting prospect for advertisers. The link to real businesses and locations gives them substantial scope to reach people with highly localised, targeted advertising. If the prospect of a Foursquare on steroids doesn’t concern you, other potential developments of this product might.

Read more on Google’s sinister new project gamifies data mining…

The growth of the Top 20 Social Networks [infographic]

Interesting infographic here from Silverpop charting the user growth of the current top 20 social networks. As well as providing a snapshot of their current standings in terms of numbers, it also picks out the importance of long term growth for the survival of a social network.

Read more on The growth of the Top 20 Social Networks [infographic]…

How TV studios use social media to target geeks and create ‘fairy tale’ hits

TV success is extremely hard to find. The number of series in the US that started brightly and are never given a second series is never ending. Some real crackers like Alcatraz and Awake failed the first series test and were canned before frustratingly revealing their secrets.

There is one area that had become bankable, marketable and taps into every generational target audience. Fairy tales. And they have used social media to create that lost “Lost” effect that is TV gold.

Two of the most successful TV series of recent times (i.e. they both got commission for a second series in the US) are both based on fairy tales. The first is called Once Upon A Time and the second Grimm.

Read more on How TV studios use social media to target geeks and create ‘fairy tale’ hits…