It is often said by social media detractors that people only use social networks to share what they are eating. That certainly seems to be the case when it comes to Thanksgiving and Instagram.
Towards the end of last week Instagram announced that Thanksgiving was the photo sharing apps biggest ever day. In a blogpost they said that over 10 million postings relating to Thanksgiving were posted last Thursday.
“We are thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we’re excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season.”
It is certainly a big moment for a social network often derided for solely being the purview of iPhone toting hipsters. In fact, for
Thanksgiving also knocked Hurricane Sandy off being the most Instagrammed event. The storm was tagged in 800,000 photos. However for a significant chunk of the day over 200 photos a second relating to Thanksgiving were being posted. This peaked at 226 posts a second at 12.40pm Pacific Time – just when the turkey was being served!
Such progress will no doubt please Instagram owners Facebook, who famously bought the 13 person strong company for $1 billion dollars a few months ago. It is though worth noting though that most people share their Instagram images through other social networks like Facebook and Twitter.
Over on PandoDaily Sarah Lacy has done a very interesting analysis of where Instagram, and indeed the lesser-known Path, are in the scale of social networks.
While Twitter has become the de-facto network for sharing text based news and views, and Facebook is still the place on which we invite people we actually know to parties, Instagram is finding a niche of its own as the social network for spectacular events, whether these involve floods or food.