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- Brand purpose, and how to survive at #MWC15Monday: Characterised at BR Towers by crisp spring sunshine, conversations about Brazilian carnival and lots of tech chat. Here are the five things you really need to know.
- Nissan-Renault chief outlines gradual rollout on way to driverless futureCars that can drive themselves in traffic jams will be made by Nissan and Renault next year, but true driverless cars will not be with us for a decade, according to Carlos Ghosn, the manufacturers' chief executive.
- The National Trust promotes 'special places'The National Trust has launched a campaign that encourages people to get to know its "special places" inside out.
- Game invests £20m in eSports events acquisitionVideo games retailer Game has acquired Multiplay, which organises a range of competitive gaming events, for £20m.
- Starbucks to back social storytelling in new start up ventureStarbucks is reportedly backing a new start-up being launched by Washington Post associate editor, Rajiv Chandrasekaran, who is leaving his post at the paper.
- TV goes back to the future Marty McFly, when faced with a tricky situation, often described it as “heavy”. When Marty finds himself in 1955 and Doc Emmett Brown tells him that the girl who will become his mother fancies him, Marty says “Whoa. This is heavy”. Doc takes him literally. “Why are things so heavy in the future?” he asks. […]
- The Daily Poke: Locker room groomerIt’s official. The days of lingering suggestively over your lingerie at the laundrette are well and truly over. As is having to dash to the dry cleaner in an already overloaded day. Right now, it’s all about the locker, and 24/7 laundry services. Read more on The Daily Poke: Locker room groomer…
- 5 tips for creating value from raw dataOur world is obsessed with data, but run by human emotions. But data and creativity don’t need to be at loggerheads. Here are five tips for successfully combining your gut instinct with raw data to unlock value: Read more on 5 tips for creating value from raw data…
- 4 make-or-break rules for personalisationBrands are working harder than ever to personalise their websites, apps and all other communications. And the leaders of the pack are sturdy consumer brands, such as Tesco and Pizza Hut. Read more on 4 make-or-break rules for personalisation…
- What brands can learn from THAT dressThe internet has been split down the middle by a dress. Fuelled by Twitter, offices and families all around the world have been arguing about whether it is white and gold, or blue and black. No matter how hard people try, they are unable to see it the same way as the person next to […]
- The Daily Poke: Love lolliesWhat were you doing this time last week? Weeping onto your woefully empty doormat? Proudly parading a posy around the office? Or simply keeping your head down till the commercial kack-cascade was over? If you’re in the wine or sweetie business you were probably counting your tooth-stainingly sweet profits. Read more on The Daily Poke: […]