Why MTV doesn’t play Music Videos anymore

Why MTV no longer plays Music Videos: if it did it would have to change its name to the So let’s get this straight. Video killed the radio star, right? Okay, and then it seems the internet, YouTube and social media combined to kill the music video or at least had a major impact on why MTV stopped playing music videos and started to seemingly broadcast nothing by reality TV. In the process it has built up a roster that includes: The Real World, MADE, Parental Control, 16 and Pregnant, Jersey Shore, Geordie Shore, Teen Mom 2, Punk’d, Savage U and Snooki & JWoww to name just ten shows.

For a fuller explanation of what happened at MTV this completely unofficial and NSFW (use headphones, folks) tells us why the channel that gave life to the music video is now quite done with them.

This has picked up a lot of comments on Facebook, not to mention views, which sort of suggests that some people want music videos back. As our “network” head points out if MTV did play music videos it would be forced to place Katy Perry, Justin Bieber and Lady Gaga and might as well change its name to the “iTunes Music Store TV”.


This MTV parody video was done by (and stars) Brian Firenzi and Maria Del Carmen of 5secondfilms.