Tumblr is aiming to follow in the footsteps of Facebook, YouTube and Twitter with an attempt to attract UK brands, and make more money from the site. The five-year-old blogging platform, has signed up We Are Social, Poke, AKQA and Bartle Bogle Hegarty as its first UK agency partners.
The partnership will give them access to Tumblr data and specialist training in a similar manner to Facebook’s Preferred Developer programme. It has signed up 12 agencies globally.
The expansion of Tumblr in the UK comes after a successful US election campaign where the platform was heavily used by the Obama campaign and where its own bloggers covered the election. Tumblr also saw an explosion of animated GIFs as they moved into the mainstream. Read More