Daily Archives: 13 November, 2012

Facebook is driving brands away to rival social networks, says billionaire investor

Mark Cuban: "Facekbook is blowing it? This is the first step"Readwrite reports on another potentially damaging problem for Facebook concerning the billionaire investor Mark Cuban airing his dissatisfaction with the social network. It has echoes of the General Motors story earlier this year.  I’m sure you’ll remember when GM announced it was to cease advertising on the site, and concentrate on content, in a blow to Facebook as it headed for its IPO.

This time it is tech and media billionaire Mark Cuban, who also owns the NBA basketball team the Dallas Mavericks, who says that he is tiring of the way that Facebook does business and is considering taking his considerable business elsewhere.

His issues relate to changes that Facebook has made to its algorithm, known as Facebook Edgerank, that means that many brands have experienced a considerable drop off in the reach of their posts. Read More »

Twitter the latest Facts and Figures [infographic]

Twitter World: The top 5 countries with most Twitter users are: US, UK, Australia, Brazil and Canada.This is really handy. An infographic here packed with Twitter statistics. Among other things it highlights the disparity between  Twitter’s 500 million registered users  and the 140 million active users. On top of that we have the stat that everyday Twitter picks up as many as 300,000 new visitors and one million new accounts are created.

It digs down deeper and throws up numbers such 25% of Twitter accounts have no followers and 40% have never sent a single Tweet. That seems to highlight the issue that Twitter has with spammers and fake accounts among other things.

And how many followers on average do you think Twitter user have? The average Twitter user has 27 followers. That is a long way from the very dizzy heights of Lady Gaga who still tops the Twitter table with 31 million followers with Justin Bieber chasing her high heels on 30 million.

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Seven Social Media Trends for 2013

There are only 41 shopping days left until Christmas. Yes, really. This also means it’s about that time of year that industry movers and shakers get together over a crystal ball. Always keen to get in early, here are my top social media predictions for 2013. I know we’ve said this before, but next year social media will move beyond ‘engagement’. It has to. What else? Well we saw something start to change at Yahoo, under Marissa Mayer, but will that result in a renaissance?

Yahoo’s fortunes as a whole mirror those of Google’s social platform Google+ and next year will really have to be do or die as far as it is concerned.

We’ve said it many times, but it did happen this year. 2012 was the year of mobile, we saw that clearly illustrated in the US election, and 2013 will be the year of even more mobile thanks to 4G.  Read More »

Google advertising revenue surpasses entire US print industry [print is dead]

Google advertising revenue surpasses US print industry [print is dead]A milestone has been passed this year in terms of the growth of digital advertising in comparison to print media. Statista has published a chart that perfectly illustrates how the market has changed in the past decade and how great the decline of print has been across the board.

In the first six months of 2012 Google made $1.6 bn more in ad revenue than the entire US print industry — that’s not just newspapers, but magazines too. Google made $20.8 bn in ad revenue while US print media generated $19.2 bn.

This baton passing moment comes in the same year that the print edition of Newsweek was axed and others speculated about the future of papers like the Guardian. Read More »

Big business: Social media grows up

Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy. Conversations around social media have shifted. Once the domain of the pimply kid wedged in the corner between marketing and IT, it now has a seat at the directors’ table and a space on the CIO or CTO’s agenda.

Factors driving this conversation centre around the shifting power balance between companies and their consumers, agree both Forrester and IBM. By ingraining social media into CRM management, companies are better able to navigate this chance, says IBM’s regional executive, Lotus collaboration portofolio for Southeast Asia, Christopher Blake. Read More »