New York Times spends on Twitter to promote star blogger Nate Silver
The New York Times has splashed out on Promoted Tweets to capitalise on the amazing success that election blogger Nate Silver has had in predicting the US Presidential election results. The FiveThirtyEight: Nate Silver’s Political Calculus blog accounted for around 20% of the New York Times’s visitors the day before the election giving instant worldwide fame to the former baseball turned political statistician who the paper signed up in 2010.
Considering that the New York Times is one of the world’s biggest websites with more than 570 million page views in September 2012 that is a huge achievement and reflective of the social media sensation that Silver has become.
To make sure that doesn’t fade away too quickly NY Times is promoting it with a tweet detailing how Barack Obama won the election.
Graphic: How Obama won re-election nyti.ms/Z0kvek
— The New York Times (@nytimes) November 7, 2012
Silver, of course, already has his own parodies with the now popular “Drunk Nate Silver” become a meme as jokers paying tribute with a #DrunkNateSilver hashtag “that re-imagines him as a belligerent, know-it-all prognosticator”, is how CNN put it.
Silver who called it for Obama several days before the election has been taking fire from Republicans who believed the vote would be much closer than it ended up being.
Silver has been using his well earned moment in the spotlight to promote his book, ‘The Signal and the Noise’. Sales of the book (“Why So Many Predictions Fail-but Some Don’t”) have soared 850% in 24 hours on Amazon to become the second best-selling book on the site, according to CNNMoney.
Silver himself smartly tweeted a link to his book on election night. That has since been re-tweeted a whopping seven thousand times.
Publisher Penguin has been offering book giveaways as the NY Times uses Promoted Tweets to keep that traffic coming.
While America and the world breathes a sigh that the long election is over Silver already has 2016 on his mind as he tweeted:
What is certainly true is that it proved a smart buy when the NY Times licensed Silver’s blog in 2010, which had also accurately called the November 2008 presidential election. Silver correctly predicted the winner of 49 of the 50 states.