Comments on: The Obama Road to Victory: digital lessons from the US election campaign

By: Twitter is seven: The biggest 140 character moments « It's an e-world!

Twitter is seven: The biggest 140 character moments « It's an e-world! — Fri, 22 Mar 2013 06:15:06 +0000

[...] recently, however, it was Obama’s tweet celebrating his re-election. The “Four more years tweet”. It was short and sweet, but the brevity and the timeless image that [...]

By: Seven Social Media Trends for 2013 | Transformation In A Box

Seven Social Media Trends for 2013 | Transformation In A Box — Thu, 27 Dec 2012 19:59:51 +0000

[...] said it many times, but it did happen this year. 2012 was the year of mobile, we saw that clearly illustrated in the US election, and 2013 will be the year of even more mobile thanks to [...]

By: How Obama’s team continues the digital momentum after the election | The Wall Blog

Thu, 20 Dec 2012 11:00:20 +0000

[...] Obama’s analytics team were the foundation of his campaign for re-election. Lead by Jim Messina, they created a sophisticated database that combined multiple data sources of potential donors, volunteers and voters with email, postal, telephone, mobile and social contacts. They used polling and fundraising data to build a single view of the voting population that informed their strategies for raising funds, mobilising volunteers and securing votes. At the centre of their get-out-the-vote campaign was a social/email platform called Narwhal, which is estimated to have cost $100m to build and held information on 175m voters. [...]

By: A Year on Twitter – A look back at the Tweets that made 2012 | The Wall Blog

Tue, 11 Dec 2012 14:01:21 +0000

[...] While Barack Obama’s ‘Four more years’ message became the world’s most retweeted Tweet ever it was Boris Johnson dancing at the Olympics closing ceremony that became the UK’s most Tweeted moment of 2012 as his populist character won plaudits. [...]

By: Seven Social Media Trends for 2013 | ITEXACT

Seven Social Media Trends for 2013 | ITEXACT — Fri, 16 Nov 2012 09:47:50 +0000

[...] said it many times, but it did happen this year. 2012 was the year of mobile, we saw that clearly illustrated in the US election, and 2013 will be the year of even more mobile thanks to [...]

By: Seven Social Media Trends for 2013 | The Wall Blog

Seven Social Media Trends for 2013 | The Wall Blog — Tue, 13 Nov 2012 11:35:35 +0000

[...] said it many times, but it did happen this year. 2012 was the year of mobile, we saw that clearly illustrated in the US election, and 2013 will be the year of even more mobile thanks to [...]

By: Elezioni USA: 4 lezioni di marketing digitale

Elezioni USA: 4 lezioni di marketing digitale — Fri, 09 Nov 2012 08:43:55 +0000

[...] corsa alla presidenza USA possiamo imparare molte lezioni sul marketing digitale politico e “The Wall” ci evidenzia dove Obama è stato più [...]

By: Instagram has its big citizen-journalism moment « World Media Trend

Instagram has its big citizen-journalism moment « World Media Trend — Thu, 08 Nov 2012 16:24:26 +0000

[...] Was it a decisive factor, though, and was this ‘the Twitter election’ at which we looked in depth in yesterday here on The Wall. [...]

By: SuperStorm Sandy gives Instagram its citizen-journalism moment | The Wall Blog

Thu, 08 Nov 2012 12:18:08 +0000

[...] Was it a decisive factor, though, and was this ‘the Twitter election’ at which we looked in depth in yesterday here on The Wall. [...]

By: Lições digitais da campanha de reeleição de Obama (favoritando p/ comparar c/ o q os ‘gurus’ vão dizer nos próx anos) « Zapt Zupt

Wed, 07 Nov 2012 14:17:22 +0000

[...] http://wallblog.co.uk/2012/11/07/the-obama-road-to-victory-digital-lessons-from-the-us-election-camp... Gostar disso:GosteiSeja o primeiro a gostar disso. [...]