Newspaper print and web readerships at a glance

A newspaper brand’s reach in the digital age has never been clearer following the second release of the National Readership Survey’s Print and Digital Data (NRS PADD) and some data crunchers at UM London.

To help make sense of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic.

It clearly highlights how the most read UK national newsbrand across print and digital is The Sun with 17.4 million readers. Print readership is 15.8 million and 3.3 million for its respective website.

Meanwhile, the Daily Telegraph can claim to have the biggest daily readership across print and web in the quality sector, boasting an overall daily readership of 1.87 million, ahead of both The Times and The Guardian. This is likely to change following the publishers decision to begin charging overseas users £1.99 to access

The impact of News International’s paywall around is similarly laid bare, with 91% of its 5.7m readership still only experiencing the brand in its paper version.